RICHMUSIC

Feb 18
Mon
We are Prince Botique
Independent Label Record

LEANNE DELA CRUZ     

Hello!

Leanne Dela Cruz is currently taking up BS Interior Design at the University of the Philippines Diliman.

She is committed to attracting interest through the use of the visual form, specifically using: merchandise, art direction, brand identities, posters, and editorials. Her work is systematic, innovative, and representative of her extensive mastery. She's also passionate in making the design practice accessible; she focuses on bringing something new to the table, and takes pride in inspiring other innovators.

Le is also one of the five shortlisted applicants for Beyond the Box's graphic design mentorship program.

INTERESTS

Music is a huge inspiration to Le's practice. She is particularly interested in Hip Hop, music production, and audio engineering. Some of her favorite artists include Khundi Panda, Mac Miller, and C JAMM. Find out more about who she listens to here.

Selected Work

Family Business Physical CD (Concept)

Le's Family Business Physical CD is a concept project she created based on South Korean Hiphop Group HOMIES’ 5th EP. It was made factoring in the group’s 2021 New Artist of the Year award, and their continuous success, especially now being at the forefront of Korean Hiphop’s future.
Category: merchandise, art direction
Programs: Photoshop, Illustrator
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Keeping You Warm

Keeping You Warm is a birthday project initiated by d.arkph for Hip Hop artist D.Ark. Le developed the visual identity of the project taking into account d.arkph's direction for their first birthday project, and the subject's character as a boy who's about to turn 18. The concept of a kid's portable record player was adopted to maximize the square-size of the book, and to portray D.Ark's fans who are always by his side.
Category: art direction, print design, illustration
Programs: InDesign, Photoshop, Illustrator, Procreate
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Eating Disorder Awareness Philippines Rebrand

Eating Disorder Awareness Philippines' rebrand was initiated by Le in light of the organization's increasing public interest. Le first established the brand's adjectives and created a versatile system accordingly—one that would allow the organization to communicate in multiple formats, therefore increasing awareness regarding their advocacy, while maintaining visual coherence.
Category: art direction, brand identity
Programs: Illustrator, Photoshop
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Somozu Combat Game (Concept)

A concept project based on the title track of Khundi Panda's 1st solo EP "MODM: Original Saga". The idea of making a game stemmed from the original narrative of the release, which follows the journey of the character Somozu, Khundi Panda's alter-ego, inside a flash game.
Category: merchandise
Programs: Photoshop, Illustrator
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Over A Meal

Illustration and poster design for Le's Philosophy and Color Theory class. Over A Meal presents three ladies alongside each other at a dining table, all of which exhibit differences in their physical appearances, preferences, behaviors and even expectations held against them. Despite their distinctions, they all share a single identity and represent only one person throughout the stages of life or, in this case, Le's life.

The color palette is reminiscent of filmmaker Wes Anderson's work, particularly his 2001 film The Royal Tenenbaums. The combination of oranges, yellows, reds, and greens in the design, like most of Anderson's films, allows it to evoke a sense of warmth and nostalgia—the same feeling we experience when we have a meal and catch up with a friend whom we haven't seen and heard from in a while.
Category: poster, illustration, typography
Programs: Procreate, Illustrator, Photoshop
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Re:main

In Le's poster titled Re:main, not only does she explore her philosophical understanding of life and death, but also relates it to South Korean rapper JUSTHIS’ song titled “Gone” from the single album "Re:Tired.". She quoted a line from the song wherein he states, “The high suicidal rate means that it is peaceful, that me disappearing is normal.” Apart from this line, she also painted several shots from the song’s music video and arranged them in a way that will adequately represent her perception of life and death, all while giving justice to what the artist initially wanted them to symbolize.
Category: poster, illustration, typography
Programs: Procreate, Illustrator, Photoshop
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Zsazsa Zaturnnah: Lakas ng Katawan, Talas ng Isipan, at Tibay ng Dibdib!

For her 21st Century Literature, Typography, and Research class, Le was tasked to create a movie poster based on Carlo Vergara's graphic novel Ang Kagilagilalas na Pakikipagsapalaran ni Zsazsa Zaturnnah (The Amazing Adventures of Zsazsa Zaturnnah).
Category: poster, illustration
Programs: Procreate, Photoshop
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Kang Cafe I

Kang Cafe is a team based in the Philippines that consists of South Korean artist Kang Daniel's fans called Danity. Le spearheaded the visual identity of the team's first cup sleeve event wherein cat food was donated to a cat cafe under Daniel's name. To represent the optimism of Danitys and embody Daniel's personality, the concept was designed to appear light-hearted and hopeful.
Category: art direction, brand identity, poster, merchandise
Progams: Procreate, Photoshop
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Kang Cafe II: The Continuation

For Kang Cafe's second cupsleeve event, Le designed the team's back-to-back cupsleeve and poster. To highlight Daniel's maturity, the team utilized the 'Golden Age' theme from K-pop group Wanna One's "0+1=1" EP, which Daniel was once a member of.
Category: art direction, brand identity, poster, merchandise
Programs: Photoshop
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ILUSTRADO - Issue 3

ILUSTRADO is a product of the research titled “ILUSTRADO: Utilization of Posterzines to Educate CIIT SHS Students in Concerning Sociopolitics”. Le was tasked to design the third issue of the publication, which she intended to distribute digitally, unlike the periodical’s other issues. This is so hyperlinks may be utilized if ever the reader wishes to gain more context or seek the reference of the information included.
Category: poster, editorial
Programs: Photoshop, InDesign
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Playlists

Upcoming Shows

Dimelo Flow
Friday
August 20
Capitol Club
Houston, TX
Chris Marsh
Friday
August 20
Capitol Club
Houston, TX
Dalex
Friday
August 20
Capitol Club
Houston, TX
Dimelo Flow
Friday
August 20
Capitol Club
Houston, TX

Artists

Dalex

Singer Producer
Hiphop, RNB, Pop
Miami, Florida

DALEX

Singer Producer
Hiphop, RNB, Pop
Miami, Florida

Dalex

Singer Producer
Hiphop, RNB, Pop
Miami, Florida

Chris Marsh

Singer Producer
Hiphop, RNB, Pop
Miami, Florida